Oregon RV Outlet

Oregon RV Outlet sells used RVs off Exit 61 on I-5 near Grants Pass. Before the new site, their inventory lived on a listing vendor's pages.

What we researched and found

When we researched what Oregon RV Outlet's customers were searching for, we found questions about towing, financing, first-time ownership and the I-5 corridor that no page on the old site answered.

What we built

The new site on oregonrvoutlet.com, with every unit and photo imported, thirty buyer guides written for those questions, and an admin Kim and Trevor use to publish units from the lot. Every address from the old site redirects to the matching page on the new one, so nothing buyers had bookmarked or Google had indexed went dead.